The Emerging Real Sanguo Online Age
成熟的市场一般只有三个成功的领先玩家, 他们将占据市场95%以上的份额. 这在中国的MMORPG领域也不例外. 最晚2年之内, 真正的网游"三国时代"即将开启.
Perfect World Co., Ltd. 与 Changyou.com Limited 整合, 凭借新锐技术和新兴市场, 占据一席
Shanda Interactive Entertainment Ltd. 依托平台、品牌和运营优势, 将占据一席
NetEase.com, Inc. 将与 Giant Interactive Group Inc. 争夺剩下的一席. 谁能胜出, 关键看战略资源整合与市场开拓能力.
其他诸多小的竞争者将不可避免进入兼并和收购视野. 比如 The9 Limited, 目前看被Shanda收入旗下的可能性较大.
JR and ZT are notorious and far lagged by competitors such as SNDA's, 9City, Perfect World and Netease's attractive balanced games. If you have played or just walk into any Internet game bar in China, casting a radom vote among players, you will find the basic truth by yourselves, not the boaster himeself. The online game SNS is the most information symmetry world, no lie could cheat twice as what has been manipulated in the common health food market.
In essence, he knows nothing about Internet.
Shi may profit once or even twice in his former health food market by infamy such as changing commodity name or brand logo since those buyers are blind or reckless, and know little about the scientific facts of his over-advertised deceptions. Will Shi play the tricks in the MMORPG world again and obtain it? Digitally inevitable but mission impossible, especially when the global market sinks.
In the meantime, the Chinese lawmakers are investigating the legal issues related to virtual properties. Those who earn an unreasonable profit without an honest reputation by dumping virtual items to game players will have to adjust their operation strategies if they want dig deeply in the online entertainment market of China.
In the Stock Market NYSE, GA sells you paper stocks and shares at a so high IPO and raises the stakes for you legally.
When the essence is revealed, who will pay the real bill for the virtual property?
Propagandized in the name of "Free Game", ZTonline has been exploited too much and nothing valuable left to itself and its follower JR. The life cycle of this kind of games is very limited. It may die shortly because it is not a sustainable world and could be cloned more aggressively by following competitors. Also virtual property taxes may be levied if related researches finished and laws passed.
Popular in China's MMORPG market, games like MoYu 2.0 and DHXY 3.0 are competing to become more acceptable amog the players for their less violence, cheating and gamble behaviors than Ztonline.
Though propagandized as a free MMORPG, ztonline operated by Giant Interactive Group (NY: GA) is totally a money controls all game. If there is any game element left, it is not the online game itseft but online gaming.
Following are some online excerpts in Chinese:征途 实乃 征屠or挣吐 一款让玩家征伐屠杀、玩命挣扎、直至吐血的游戏!
ztonline, the truth is killing or surviving, you kill to survive or survive to kill, die hard online till the last drop of flood
史玉柱 实欲诛 征途上挣吐的万家玩家!
Shame on Shi.